Sentistic AI Powers Holders Technology’s PIR+ to Casambi Award Shortlist
Sentistic’s AI technology is driving a new era of intelligence in lighting control. The company’s UK partner, Holders Technology, has been shortlisted for the prestigious Casambi Product of the Year Award with its groundbreaking PIR+ motion sensor, powered by Sentistic AI.
This recognition marks a milestone for the lighting industry and for Sentistic’s mission to bring real intelligence to the hundreds of millions of motion sensors installed globally each year. By embedding real-time Edge AI into standard sensors, Sentistic enables them to do far more than detect motion. They can now understand how spaces are used, adapt to people in real time, and evolve continuously through software updates.
Holders’ PIR+, built on Sentistic’s technology, exemplifies this evolution. It transforms a traditional PIR into a true presence detector that recognises occupancy even without movement, eliminating the need for “waving at sensors” to keep lights on. When a space is vacated, it detects absence immediately — removing wasteful linger times and reducing energy consumption by up to 70% in short-stay areas.
Beyond lighting, PIR+ demonstrates the power of interoperability. Sentistic’s software enables the sensor to deliver anonymous occupancy counting, zonal lighting control, and real-time spatial analytics, connecting lighting, HVAC, and building management systems through Casambi’s Bluetooth mesh, MQTT, or API. This transforms lighting infrastructure into a digital backbone for building intelligence.
“Sentistic AI transforms what motion sensors can do — it gives them vision,” said Justin Groot, Founder & CEO of Sentistic. “By integrating our technology into partners’ products like Holders’ PIR+, we enable sensors to perform better, extend their capabilities, and continue evolving through software — all without touching the hardware.”
The result is a scalable, future-proof solution that bridges the gap between lighting control and smart buildings. PIR+ is more than a sensor; it’s a real-world example of how Sentistic’s philosophy of ‘Always Improving Spaces’ is reshaping how technology, people, and buildings interact.
About Sentistic
Sentistic is a smart-building technology company based in the Netherlands. Its AI software transforms standard motion sensors into intelligent systems that optimise energy, comfort, and spatial efficiency. Built on the principles of Sense, Influence, and Evolve, Sentistic partners with leading lighting and sensor manufacturers to integrate privacy-first, software-driven intelligence into the fabric of modern buildings.
About Holders Technology
Holders Technology is a UK-based smart lighting and controls specialist and long-standing Casambi partner. Through innovation and collaboration, the company delivers next-generation wireless lighting control and smart building solutions across commercial, retail, and architectural sectors.
